In 2006-2007, You could get an Airtel Night Unlimited connection for approx Rs 450 PM(256kbps) , with frequent speed boosts to 1Mbps or more. by 2008, it became 799 for Full day Unlimited, 256 with speed boosts again, no FUP.
Now, come to 2011, 899 - 512 kbps till 8GB, then 256 kbps , no random speed boosts either.
Earlier you could connect to the Technical customer care directly, now the CC wants you to format your computer if the Link light is not working on the modem.
Earlier you got
D-Link routers, now you get cheaper Beetel ones
In comparison, earlier data services used to be unaffordable on cell phones, now you get 2GB for just Rs 49 on DOCOMO, or Rs 98 on Airtel
Blackberry subscription used to cost ~ Rs 900-1000 , now its around 200-300
Voice rates have gone from Rs 2-3/min to Rs 0.1-0.3/min
Are the TELCO's using the broadband
business to subsidise their mobile business?
In Airtel's case, I would agree that they're getting a bit stingy on their allowances - they could easily provide 100-150GB at higher speeds for these prices but for reasons unknown, they're not.
As for the CC (Airtel's in particular) - I think this has been a representation of the way their service has been going - I suspect some bean counter has got in there and is throwing around a bunch of bad advice, leading to bad business decisions.
As for the routers, Beetel is a Bharti brand - it makes sense for Airtel to supply them. In addition to that, there is a requirement from the
DoT that something like 30% of equipment is produced domestically.
But subsidizing their broadband businesses? Hmm. Unlikely, but I wouldn't put it past them. Cumulatively there's a broadband audience of 11 or so million, but a mobile audience of 700 or so million... so that would mean some pretty serious subsidizing.
I guess maybe companies who concentrate more on Broadband are hopefully going to win out in this arena in the long run.