It all depends.... You want to buy a DVD for Rs49/- and keep it forever just seeing it once, or watch it on Showcase in your comfortable time without any ad and still pay Rs50/- or wait for UTVMOVIES with atleast ad every 10 mins, you end up getting 20-25 breaks. Do choose what is best for yourself. I have seen that movie in Multiplex paying Rs/-200 with one 10 mins break so i may not watch again. Preferences do change from person to person.