Don't think there's anything wrong in it. In fact the the move can backfire as people may skip the movie feeling its not worth the money. To have earned 100 crores in just 3 days is commendable. And what I like is that so often rubbish movies earn for their star cast. At least that's not the case this time. The movie is actually good. The mouth publicity (word of mouth as they say) is also on the positive side. I will be surprised if Chennai Express doesn't go ahead 3 idiots in terms of commercial business.
I predicted it.
The Movie doesn't deserve so much but knew that it would go on to become the highest grossing film in Bollywood.
I predicted it.