Deepika Padukone: My Choice

[dextermorgan]

lol.Its definitely not PSA from Vogue ..its pure commercial in nature.

 

[Sushubh]

so she was asking the viewers to buy vogue? (i have not seen the video. i do not plan to)

 

[mhsabir]

No. But media splashed all over as video from vogue.. I really would find it hard to believe that it was all media who highlighted that it was from vogue and vogue themselves wanted to remain in the background..

 

[dextermorgan]

Promotion by association. Like how rolex is associated with Wimbledon.

They tittled it "Vogue- My choice deepika" ..not just "My choice- Deepika"

Just like Dove's "Every woman is beautiful" bullshit campaign ..Dove's ad succeeded ..Vogue's campaign failed.

 

[dextermorgan]

Edit: Correct tittle is "Deepika Padukone – "My Choice" Directed By Homi Adajania - Vogue Empower"

 

[mhsabir]

Right... The video title itself screamed Vogue..

 

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