It matches the previously leaked Gmail.com mobile edition. So there are a couple of possibilities...
Someone is creating these from scratch just for the lulz and leaking them to media (or geek.com specifically)
geek.com is involved to gain from the pageviews.
this is a third party app ecosystem that is focused on re-imagining gmail.com google is working on their next generation of user interface for their web and mobile apps
leaked prototypes that were never supposed to be seen outside google development centers.
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