Google AMP: Accelerated Mobile Pages

How to fight back against Google AMP as a web user and a web developer
This week I also got two AMP links sent to me via Telegram and to see those Google URLs replacing unique domain names made me a bit sad on behalf of the owners of those sites. As a site owner myself, it feels like sovereignty of a website being taken away.
I enjoy visiting sites created by real people. The AMP pages are more boring, less diverse, less competitive, less functional and have less personality.
Firefox also has a Reader Mode so any site can be clutter-free even without AMP. And these features work both on Firefox for desktop and Firefox for mobile.
 
He does know that web publishers enable amp on their website themselves? Google doesn't make amp pages of websites.
 

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