Growth of dish tv

[tech_enthu]

"Dish TV Media Release: 25 Feb 2008

Dish TV Ltd is continuously expanding its subscriber base at a rapid pace in order to grow and sustain the leadership position in the pay DTH market. During the period from April 2007 January 2008, Company has added more than 856,000 subscribers. During January 2008, despite the advent of a new DTH player Sun Direct in the four southern states, dishtv has added 101,047 new subscribers and continued to show robust growth in the southern market due to a combination of superior regional languages offering and focused marketing initiatives. This lead to number of subscribers going up from 2.7 million as on December 31, 2007 to 2.8 million as on January 31, 2008."

It appears each dth operator is adding about 1 lakh subscribers per month. Will reliance big tv poach customers from others or create a new market?

I think they will create a new market.

 

[vsamarnath]

Hi tech_enthu,
If the above said information is true ,then you need to add 75% of the customer are unsatisfied with the subscription and to add to there angry other DTH providers donot take them directly and ask to buy new set top box, If this changes then u need to see what is the drop in number of customer. "That is what reliance's BIG TV will do by providing 80gb hard disk to store what u watch and allow u change at a nominal price".

 

[tech_enthu]

Hi tech_enthu,
If the above said information is true ,then you need to add 75% of the customer are unsatisfied with the subscription and to add to there angry other DTH providers donot take them directly and ask to buy new set top box, If this changes then u need to see what is the drop in number of customer. \"That is what reliance's BIG TV will do by providing 80gb hard disk to store what u watch and allow u change at a nominal price\".

It is true. You can see dish tv's press release here:

Dish TV - Media Release

Re. big tv, we must wait till it is launched.