heh. bajaj first killed their scooter business. honda dominates that market now. and now honda is set to overtake bajaj in bikes. fun.
Its simple, bajaj wanted to do away with a home brand, they wanted to be distinguished with a category sub brand{pulsar,discover...} and thats where the problem was,
Thats the reason they got lost, they found their scooter business was not profitable, and it didnt have a major brand value.
Bajaj was late in realising that problem was quality n not anything else, pulsarNS shd mark their re-entry but hope the product is strong and engine is not heavily tuned up for mileage!
Its simple, bajaj wanted to do away with a home brand, they wanted to be distinguished with a category sub brand{pulsar,discover...} and thats where the problem was,
Thats the reason they got lost, they found their scooter business was not profitable, and it didnt have a major brand value.
Bajaj was late in realising that problem was quality n not anything else, pulsarNS shd mark their re-entry but hope the product is strong and engine is not heavily tuned up for mileage!