Also during the program (for which I have pasted in the above posts) , it was mentioned that 12 mins/hr is the limit as per telecaster agreements & they should maintain quality of coverage (irrespective of program , sports or otherwise). In an average game we have 15 overs bowled per hour, and so roughly 7-8 minutes during overs - going by 30 seconds being a "fair" amount between overs and another 4-5 minutes for drinks/wickets. So actually speaking even showing logos/ads during replay etc itself infringes the policy. Ofcourse, the telecasters will try & argue related to ads on stumps, players, sightscreen , 3rd umpire decision screen etc to argue that since are allowed, they should be allowed as well..