There is possibility of both OTTs exists with different set of target audience?
Also TV channels from both group might remain with respective branding (Star, Colors, News18) for now or even in future. Although this could give advantage in Sports as Reliance owned Viacom18 has only 3 Sports channels (Sports 18 1/2/3), but have acquired lots of Sporting rights recently, so some content can be shifted to Star Sports channels.
This deal would be complete by end of 2024 or early 2025, so no immediate changes might be seen.
Also TV channels from both group might remain with respective branding (Star, Colors, News18) for now or even in future. Although this could give advantage in Sports as Reliance owned Viacom18 has only 3 Sports channels (Sports 18 1/2/3), but have acquired lots of Sporting rights recently, so some content can be shifted to Star Sports channels.
This deal would be complete by end of 2024 or early 2025, so no immediate changes might be seen.