i am not sure if this new plan changes a lot for rival players. a 49 rupee plan is not something private operators would want to offer because it would seriously hurt their ARPU figures. it can cost a company more to provide support to the same customer. airtel for example has always been about more expensive plans. they just recently started beating mtnl and bsnl on price point (on higher speed packages). airtel can for example still offer a similar plan to their landline customers. but in the end... MTNL would have tons of more landline users compared to airtel.