the only solution is to offer all pay chnls at rs5 . so all will subscribe to it so DTH companies will have revenue from broadcasters.. and broadcasters will have total viewership and hence they can earn via adds.
which is not happening. .. they classify sports and movie as premium and collect hefty amount per chnl.
wats the us of charging 25rs per chnl if only few people are subscribing to it.. ?? rather it can be offered at 5rs standard so many will subscribe so the add revenue will increase for the chnls. there by they can earn money.
this is wat happening in cell phones(limited rent.. lifetime validity, 10paise per call , night talk, unlimited CUG, mbl to mbl 30paise etc..) and banking sector ( free atm withdrawal across all atms by certain banks)
even DTH has to adopt similar techniques to get more customers.
other wise all DTH will run in Loss only,
its waste to invest 4000RS for
tv viewing by middle class people... they tend to stay with cable which offers all these for 150rs max. even after spendin 4000rs initially everymonth 250 to 350rs as monthly subscription will make DTH as Distant technology for Indian customers.
It may work in US and UK and far east ,, but not for India. all the current DTH customers are Upper middle class and high class people who spend money since they have it more.
earlier even in mobile technology operators charged for incoming and at that time it was not that popular.. slowly they made incoming free and there by it started to gloom and now even outgoing is free and major mobile operators are running in huge Profits..
Thats quite impossible my friend.Because, It will make the Free channels tend to Charge 5 Rs, Declaring themselves as Pay channels and Imagine will you Pay 300 Rs for 60 Channels....
The option is they should provide 20-30 QUALITY Channels as base pack for free[Region wise offer] and give other channels for 5 Rs. Then It will be perfect...
