I have been using Line for sometime now primarily because I do not want everyone who has my mobile number on my IM list. Works great and has quite a few decent stickers. BBM doesn't look all that appealing as of now. Have installed it and sent my pin to a few contacts. Most, however, do not seem interested in giving it a try. The few who did install the app uninstalled it after learning they have to wait in a queue before BBM can work for them. At least in my circle of friends, BBM first has to compete with the likes of WeChat, Line and KiK before posing any threat to WhatsApp. And early indications aren't very encouraging.