their entire marketing strategy has been based on being the first private player to launch the 3g network. people are cursing airtel and vodafone (specifically). cannot say anything about airtel but vodafone might be doing something right this time around. vodafone has said that they delayed the launch to ensure wider availability etc etc. if they are smart, they would ensure that the service is available in all the circles they have rights in. network is available in all the major areas. would be great if they can offer total coverage on launch day. would be excellent if they have deals in place to ensure 3g works in roaming in circles they do not have rights in.