In layman's terms, here is what this means:
Tata Sky would not be so much focussed on the ‘bottom of the pyramid’ clients, who tended to come on to the DTH network and remain active customers only for a transitory phase until the currency of a particular event like the Indian Premier League (Indian Premier League). There was a huge initial cost for acquiring such clients. Besides this, there was operating costs for such clients, he said.
Good people do not watch TV. Good people also do not complain. So hop on board if you wish to, but don't expect anything from us. We believe in the adage that the lesser the better. So you don't have a lot of confusion on what to watch. And don't let your mind be distracted by occasional events. They are just that - a distraction. However, if we are in the mood to provide such events, it will be at a premium - remember, we have to pay Aamir for the ads too.
Mr. Kaushik said it made no sense for Tata Sky to drive its business by concentrating its efforts around clients with lower ARPU (average revenue per user). ... the focus of Tata Sky would be on providing value for money for customers who were either at the top or the middle of the pyramid.
We don't care for people who have taken our basic / cheaper packages. Nor do we care for those who want to subscribe to channels for a short period. They don't give us enough money. And we want only money. Also remember, we cannot please everyone, so don't expect more channels.
In the last one year alone, it had added 1.6 million customers to its network. He expected Tata Sky to add more than 1.6 million customers to its base this year.
Last year we managed to fool another 16 lakh people. Poor souls are stuck without an option. Hopefully this year will be better. We have got our marketing right, fools people into believing that we provide them good stuff. *chuckling to himself* If only they knew none of us have Tata Sky at home ourselves ...
Tata Sky would not be so much focussed on the ‘bottom of the pyramid’ clients, who tended to come on to the DTH network and remain active customers only for a transitory phase until the currency of a particular event like the Indian Premier League (Indian Premier League). There was a huge initial cost for acquiring such clients. Besides this, there was operating costs for such clients, he said.
Good people do not watch TV. Good people also do not complain. So hop on board if you wish to, but don't expect anything from us. We believe in the adage that the lesser the better. So you don't have a lot of confusion on what to watch. And don't let your mind be distracted by occasional events. They are just that - a distraction. However, if we are in the mood to provide such events, it will be at a premium - remember, we have to pay Aamir for the ads too.
Mr. Kaushik said it made no sense for Tata Sky to drive its business by concentrating its efforts around clients with lower ARPU (average revenue per user). ... the focus of Tata Sky would be on providing value for money for customers who were either at the top or the middle of the pyramid.
We don't care for people who have taken our basic / cheaper packages. Nor do we care for those who want to subscribe to channels for a short period. They don't give us enough money. And we want only money. Also remember, we cannot please everyone, so don't expect more channels.
In the last one year alone, it had added 1.6 million customers to its network. He expected Tata Sky to add more than 1.6 million customers to its base this year.
Last year we managed to fool another 16 lakh people. Poor souls are stuck without an option. Hopefully this year will be better. We have got our marketing right, fools people into believing that we provide them good stuff. *chuckling to himself* If only they knew none of us have Tata Sky at home ourselves ...
