Somewhere in January when the HBO Defined and Hits channels were introduced as a special category, I had sent an email to TS. The below are some of the excerpts from the email.
Then the next day which was January 8, I received a response from Tata Sky.About special channels category, I was not informed at the time when I renewed for Mega Pack HD. In the advantages of the Mega Packs, Tata Sky has mentioned that any new channels introduced on Tata Sky will be available as part of your Mega Pack at no additional cost. Now you have added a condition where special categories channel are not included. As a consumer I sense that this is total cheating.
No matter how many channels you have added but the HD channels which matter are not being made available to Mega Pack HD consumers.
There's another advantage of Mega Packs written down there on your website.
"No hassles of managing additional packages"
Can you tell me how is it relevant now? As you have added several combo packs, annual packs & ala carte for special channels, there's a quite big hassle of managing additional packages. Hence that is still misleading to the customers.
When customer subscribes to the Mega Packs, he pretends that new channels will be added as a part of his plan because of the information provided in your advertisements. If the cost of the premium channels are high then you can also increase the price of pack. Price wise even now there's very thin difference between Grand Sports package & Mega package.
Now exactly what is wrong with your company's roadmap? Why as a consumer I have to repeatedly point out flaws in such policies & decisions? This is going no where.
Now let's hear it from other consumers who have subscribed to these Mega packs. What others have to say for the company response?Additionally, we would also like to inform you "Tata Sky has been consistently finding ways to overcome the capacity constraint, even at huge cost, to ensure that our subscribers get content of their choice, delivered to them in the best possible quality. Since January this year we have added over 60 new channels, SD & HD and will continue to do so in the coming times too. It is possible that some of these new channels may not be of interest to you due to their language or genre. However, you will appreciate that we have to cater to all audiences across age groups and geographies in the country.
Often we come across very rich, high quality content that we know some of our customers would appreciate. However, in some instances this content comes to us outside of the existing commercial deals we have with the broadcasters. Our options are to either not carry this content or to carry it at the lowest possible price we can negotiate with the owners of this content and leave the option of subscription to our customers.
Keeping in mind this opportunity, we thought of creating a Specials category early this year. Our customers who renewed since Feb 13 were informed at the time of renewal and our web sites and other communications also carried information about this.HBO Defined, HBO Hits HD Channels are also part of Specials that we have introduced; in addition to Star World Premiere HD. Our options are to either not carry this content or to carry it at the lowest possible price we can negotiate with the owners of this content and leave the option of subscription to our customers.
HBO Defined and HBO Hits are a High Definition Channel, available only on an a la carte basis @ Rs 90 pm for each channel (HBO Defined: Rs 90 PM and HBO Hits: Rs 90 PM) as part of Specials on Tata SkyCombo HBO pack at Rs 99 PM, Rs 595 Semi annually and Rs 990 Annually;.
You can simply SMS to 56633 from your Tata Sky RMN with the below SMS codes to activate the channels on your account.1. HBO Defined: SMS add hbde to 56633
2. HBO Hits: SMS add hbhi to 566333. Combo HBO Pack:
Monthly- SMS add cohb to 56633
S/A-SMS add cohb180 to 56633
Annual- SMS add cohb365 to 56633
4. LDB Combo HBO Pack:
Annual: cohb365
Semiannual: cohb180