The price has gone as expected. I am surprised that some people expected the price more or less the same. I had earlier mentioned in another that the price is bound to cross 300 as they have added Neo & Zee channels which are coming to them at Rs.58 & Rs.72 respectively. Further their "super saver" pack seems is valid upto 28th of Februray as mentioned in the bottom of the channels list page. So when more channels come up, I expect it to touch/cross Rs.400. Dish TV full bouquet costs close to Rs.400 & we know whose service is better. So obviously we should expect the same cost if not more from Tata.