Ten Sports renews West Indies cricket rights

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Ten Sports renews [COLOR=blue ! important][COLOR=blue ! important]West [COLOR=blue ! important]Indies[/COLOR][/COLOR][/COLOR] cricket rights
28 February 2008

Ten Sports has renewed its broadcast partnership with the West Indies Cricket Board (WICB) and acquired the cricket rights for the next five years.
Ten Sports will broadcast 184 days of live international cricket action from the West Indies, including 25 Test matches, 50 one-day games and nine 20-20 games, between 2008 and 2012. This covers the upcoming 2008 tour by Australia to the West Indies, which was part of a previous agreement between the parties.
In the new agreement, the tours included are visits by India in 2009 and 2012, by Pakistan in 2011, England’s tour to the West Indies in 2009, Australia’s tour in 2012 and South Africa’s tour in 2010.
Ten Sports will show the events on their channels in India, the Middle East and Southeast Asia, and will distribute the events worldwide with the exception of the UK and the Ireland, where Sky Sports has the rights, and in the Caribbean.
WICB president Dr Julian R Hunte said, “This deal with Ten Sports will give us the financial resources we need to support our strategic plan, the main goal of which is that West Indies cricket will regain its place at the pinnacle of world cricket by 2012. The platform on which we will build the future is cricket development at all levels and in all the countries of the Caribbean.”
Added Ten Sports CEO Chris McDonald, “We have been broadcasting the excitement, style and panache of cricket from the West Indies throughout Asia since 2003, and will now work with the WICB on a global basis.”
WICB CEO Dr Donald Peters, who was directly involved in the negotiations with Ten Sports and other bidders, said, “We, at the WICB, are elated at having a major outlet for our brand of cricket in the huge markets in the Middle East and the Indian subcontinent. This opens up more lucrative opportunities for our players and for our cricket in general.”
Ten Sports currently holds the Middle East and Asian broadcast rights to five of the ten ICC full-member boards, and is involved in the worldwide distribution of rights from Sri Lanka, Pakistan and the West Indies.

Indiantelevision.com > News Headlines > Ten Sports renews West Indies cricket rights
 
Hopefully they won't win the upcoming telecast rights for uefa. Ten sports need to act clever and call off their deal with Zee sports as soon as possible if they want to see their channel stand against the likes of ESPNSTAR. Their collaboration with zee sports hasn't really paid them any dividends yet as zee sports have a very poor penetration all over India. This has lead to may football fans missing out on the UEFA champion's league action. Ten sports must have paid top money to get the rights but i'm sure the returns in terms of ad revenue has been dismal. And i think something is definitely going behind the scenes as zee sports were expected to announce the full acquisition of ten sports by start of feb 2008 if i'm not mistaken. I don't know how i'll react if ten sports were to win the uefa rights again. :frown:
 
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