Lolita_Magnum
ᓚᘏᗢ
Imagine you have 100 users in a circle, out of them 10 are your high paying customers paying 100 p.m. The next 20 do, 80 and the rest are dual SIM users paying 5.
Your ARPU goes as - 1000+1600+350(!!) = 29.5 [If you want investment from others, you cannot publish such report even if you are failing in business]
If you think about it this way, then you'd rather focus on the higher-paying customer since they pay the real bills even if the pool is smaller; making it 87.
You also need to remember that they need to scale customer support and infra based on total users and not based on usage.
Your ARPU goes as - 1000+1600+350(!!) = 29.5 [If you want investment from others, you cannot publish such report even if you are failing in business]
If you think about it this way, then you'd rather focus on the higher-paying customer since they pay the real bills even if the pool is smaller; making it 87.
You also need to remember that they need to scale customer support and infra based on total users and not based on usage.