I am living in Chennai having both sun direct and cable in my house. Yesterday my cable wala switched from SCV to Hathway. Already the difference with government, the ACV is not implemented successfully by the govt are the reasons helping hathway to make inroads to scv dominant places.
Cable is already slowly going out of scv hands.
Sun has to concentrate its dth operations to acquire as many people as possible to maintain number one which they maintained for more than 15 years in tamil nadu.
Also they should diffrenciate dth viewrs as women, young, middle aged, sports lovers and regional lovers. But sun is using dth to promote its channels only.
I am sports lover, my wife enjoys hindi serials, my parents only interest in tamil programmes.
I am sacrificing my sports love for my family. but slowly the irritation is climbing. when it reach its peak i will throw sun direct. I hope before that sun direct will wake up