If ACT plans to give unlimited broadband plans, then they have to overhaul the whole revenue system.
They will lose their revenue from flexybytes+,
router, and other services like gaming,Yupp
TV, ZEE,
netflix subscription etc. These services are provided by ACT at much higher cost than JioFiber and Airtel Broadband.
Moreover, even the corporate plans provided by ACT Fibernet (in Hyd) gives 400 Mbps speed with 1.5 TB FUP limit.
If they give unlimited plans for residential users, then they have to increase the FUP for commercial plans also.
At the moment, ACT doesn't appear to be in a situation to provide unlimited FUP and subscription services just like JIO and AIRTEL.