Look Disttv may sacrifice one or two entertainment channels... it could go unnoticed, a news channel, that too could go unnoticed, but it can never ignore a sports channel because that never goes unnoticed because a large percentage of the public at the same time watches the channel when live matches are telecast. Of course doordarshan is there but people are missing the quality english commentry rather than the dry and biased mouthings of the DD commentators. This is an area where dishtv will missout on a huge subscriber base. Another point is the recharging. TS cards are available freely but at the same time ITZ cards are not as frequently available. They must start NEtbanking recharge especially on large public sector banks like SBI.