How Yahoo Came Up With Its New Name - Altaba

When Verizon agreed to buy the company for $4.8 billion in July 2016, it planned to purchase just Yahoo's core Internet businesses, which include its email service, sports verticals and various apps. What's left of the embattled technology company would essentially be its ownership in the very valuable Chinese Internet giant Alibaba.

When the deal closes, the remaining part will change its name to Altaba, the company announced in security filings on Monday. The sale is expected to be completed by late March.

The new name is meant to be a combination of the words "alternative and Alibaba," according to a person familiar with the company's thinking, who didn't want to be named because the individual was not authorized to speak on the record about the name change.
 
So Altaba would be remaining products of Yahoo with Chinese Alibaba, while core Yahoo products with Verizon remains Yahoo?
 
Nothing changes on the face of it, for the consumers at least. Your email should continue to work as it is for foreseeable future.
 
So I think Yahoo will remain Yahoo.

It is the chinese part which is being renamed.
 
Yahoo name (like Nokia, despite its failure) still has brand value.
Verizon would surely not kill Yahoo name. That Altapalta name could be only for Chinese Yahoo :D
 
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