I think the people who are unhappy with the tariffs are those who use their phones as their main internet device. There is also a wide section of people who have other ways of access at home/work and for these people, the plans are not that bad. In my case, I signed up for the 250 MB plan for 200 rupees. Considering that until i shifted to Airtel a few months ago, I was paying Vodafone 250 rupees for 100 MB download, I think that is quite a bargain. Sure, I was getting 2 GB of 2G for 98 rupees earlier, but in reality, I was never using more than 100 MB a month, so 250 MB should be more than enough. Also, I hear that they will send a SMS when 80% of your download limit is reached, so that will help control the bill. Ideally, I would have liked some kind of top up option for when I exceed the limit rather than have an unlimited bill, maybe that will come later.