One thing is totally clear now that Airtel which won over a huge no. of customers with its good customer service(as in short lead times for repairs etc.)is now taking us totally for granted vis-a-vis the broadband charges and the fair usage policy. With new comers like Reliance(Mukesh Ambani Group) and Wimax, we will see revolutionary pricing, courtesy competitive rates as it happened in Mobile sector. It is actually high time for Airtel to think over the scenario when there will be a mass transition of its bband users to other providers. I see that happening within the next 6-8 months, unless and until Airtel does something drastically right about lowering the charges and raising the FUPs.