we are not asking them to change their existing plans. and from what i know... i am/was not being unreasonable... i am not asking them to provide me/us with a 1mbps UL plan for less than 1000 bucks! what i am asking is pretty simple. let's assume the cost of delivering the bandwidth in addition to all other expense comes to Rs. x per GB. let the consumer buy bandwidth bundles as per their convenience for prices ranging from Rs. x+5 to Rs. x+1. charge a premium for shorter bundles. offer better deals on bigger bundles. provide a decent validity period. from what i see, these plans are profitable for airtel. these plans would satisfy people who have been suffering from FUP. everyone wins. except for folks who would still want an unlimited 1/2/3/4/5mbps plan for Rs. 1000/1500.if we look at the bigger picture... bandwidth usage is only going up with time. and since ISPs in india pay for data transfer and not speeds. it makes no sense for them to charge as per speed while restricting data transfer. the proposed plans does something very good. get the customer used to the idea of paying for data. instead of speed. the sooner they get used to this idea, the better it is for the companies and the consumers.