Why are AMP ads better than regular ads?
Faster
AMP ads are faster because on AMP pages they are requested early while rendering the page and immediately displayed just before the user is about to view the ad. Reduced file size of AMP ads also increases speed.
More Aware
On AMP pages, the AMP runtime can coordinate a mobile phone's limited resources to the right component at the right time to give the best user experience. For example, AMP ads with animations are paused when not in the current viewport.
Lighter
AMP ads bundle commonly used ad functionality which removes bloat. Once on the page, AMP ads also consume less resources. For example, instead of 10 trackers requesting their own information in regular ads, AMP ads collect all the information once and distribute it to any number of interested trackers.
More Engaging
"Users can't tap on ads they can't see". Faster ads lead to higher viewability and therefore higher click through rates, which ultimately leads to higher advertiser conversions.
Safer
It's impossible to spread malware through advertising with AMP ads. Not only are visitors safer, but advertiser brand perception cannot be negative.
More Flexible
AMP ads are designed to work on both AMP and Non-AMP webpages, including desktop where the ad tagging library supports it. (e.g. GPT)
