64 bit processor, fingerprint scanner, is nothing more than a gimmick, which were highly required for
Apple(and no complaints because everyone doing this in their own way). There customers were getting bored with ios6. So finally they released ios7 which getting mixed response, some people liking it some not like movie Ra.One... LolI accept the fact that
iPhones are little smoother in terms of performance it's just because of it is highly optimized os with lots of restrictions(when compared to
Android). They still have lower resolution display. I don't believe the trick behind launching 5c going to help
iPhone so much because there's a huge
noise everything, as cheap, cheap, cheap..... iPhone...,, and more than performance or features, iPhone is better known for glamour and status defining device, so some people might go for flagship devices like htc one or S4 etc, rather than someone called cheap.