Even after 100% increase in prices, I'd bet that the Baskin Robbins shop was still crowded with customers as usual. Fact is that a lot of people who frequent these malls during weekends with families are so rich they can't care less about a few hundred rupees.Then there are people who work in the offices of MNCs in Gurgaon and they are so used to living from paycheck to paycheck and EMI to EMI that they also don't care so much about prices. They just wanna live their lives and enjoy.Looking at the crowds in these malls during weekends, one can say that the people who actually care about value for money are clearly in minority now a days.