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i am not even sure why zuck is creating such a huge controversy when others are willing to do his job for him. it would have been best for him if the topic did not get much publicity. he basically jumped on an axe by spending his marketing dollars on the platform mocking the critics.
look at the bsnl/mtnl ad injecting fiasco. no one is raising this topic even though it is a bigger mess than freebasics. ISPs are injecting ads in internet streams of their users. no one is bothered about it. no one is discussing this on national tv. bsnl and mtnl are minting money.