Fiat India Updates
- Thread starter Sushubh
- Start date
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Fiat to open their own showrooms in India again
fiat has gone nuts. they are repeating the cycle that simply did not work for them.
fiat has gone nuts. they are repeating the cycle that simply did not work for them.
chaibiskutbhai
I got banned!
kya khujlee mach rahi hai inhe?
One of the major grouse that people had with Fiat before its JV with Tata was that its service network was poor. Fiat expected that with the JV, that issue would be resolved. It was, but a new and bigger one cropped up.
Tata was promoting its own vehicles over Fiat's. Not just at the dealer end. By launching various versions of Indica, Indigo, Manza and Aria, Tata not only directly competed with Fiat's Punto and Linea, but also prevented Fiat from bringing other newer models to the Indian Market. Not just that, Tata's deal with Jaguar also meant that Fiat could not bring in any extra-premium cars to the Indian market.
Tata on the other hand upped its stock by advertising its JV with Fiat as a means of improving its own cars technologically and also using Fiat engines and drivetrains on its products.
My advice to Fiat is to have a totally separate new network, get Alfa Romeo and Ferrari superbrands to India and have a joint dealer-service network. Only then can their poor brand image get a makeover and they can succeed.
One of the major grouse that people had with Fiat before its JV with Tata was that its service network was poor. Fiat expected that with the JV, that issue would be resolved. It was, but a new and bigger one cropped up.
Tata was promoting its own vehicles over Fiat's. Not just at the dealer end. By launching various versions of Indica, Indigo, Manza and Aria, Tata not only directly competed with Fiat's Punto and Linea, but also prevented Fiat from bringing other newer models to the Indian Market. Not just that, Tata's deal with Jaguar also meant that Fiat could not bring in any extra-premium cars to the Indian market.
Tata on the other hand upped its stock by advertising its JV with Fiat as a means of improving its own cars technologically and also using Fiat engines and drivetrains on its products.
My advice to Fiat is to have a totally separate new network, get Alfa Romeo and Ferrari superbrands to India and have a joint dealer-service network. Only then can their poor brand image get a makeover and they can succeed.
