ICICI Online Banking OTP Requirement

Hi Guys .. I am getting this screen everytime I login to the account ..

http://img145.imageshack.us/i/24020772.jpg/

They r sending message everytime and I have to enter the code sent in sms everytime .. Wht is this new drama? wht if one don't get the sms??

 

[mhsabir]

I understand, but I was talking from the bank's perspective, and how they are heavily publicizing it. Regarding using Apps, I have a couple of friends who use net at office, at home they don't have net and use their smartphones for banking when at home, and yes they prefer the app.