National Geographic Channel (NGC) is all set to rev up its offering to its viewers. NGC is planning to bring four new channels – Nat Geo Music, Nat Geo Wild, Nat Geo Adventure and Nat Geo HD – under its umbrella. Meanwhile, in a bid to strengthen the .FOX brand in India, NGC recently launched .FOX Network and announced its foray into the online advertising space. NGC has also applied for downlink applications for a few global Fox channels that include Fox Life, Fox Crime, FX and Baby TV. Elaborating on the other initiatives that NGC is taking for the FOX brand, Mirchandani said, “We should be getting our licenses for Fox Life, Fox Crime, FX and Baby TV very soon and we are confident that Indian viewers will enjoy watching these channels. With Fox History & Entertainment already here and the other Fox channels soon to launch, we are confident that viewers and advertisers alike will appreciate and respect the high quality, award winning, internationally acclaimed shows and content that the brand Fox has come to stand for all over the world.”