I was expecting this drop ever since price of Lumia 710 is dropped by 3-4K. That time 800 came down by just 1.5K and at 28.5K, it wasn't a deal especially when its lower sibling was being sold at almost half price.Clearly, this phone is not at all selling as per company expectations and at 23-24K, this phone will surely sell lot better. Its a steal now at this price. They have left with no option but to go with high volume and low margin model. This will also help WP OS to gain momentum.Take my word. Lumia 710's price will again be slashed by 1-2K in coming days and Lumia 610 will be sold at 11-11.5K initially and then at 10K. Lumia 900 I suspect will be priced at no higher than 29K. At this point, Nokia can counter Android with the only one factor that is price.
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