Reliance Big TV DTH Service Launch

[sakthiman]

Reliance may launch Big TV this month

With the direct-to home race hotting up, Anil Ambani’s Big TV has decided to launch in haste. The company is planning a June 24 launch, said industry sources, with teaser campaigns hitting televisions four days before the launch. Abhisekh Bachchan may be used as a brand ambassador sources added.

Big TV’s entry, this month may intensify the action in the DTH space that is seeing a fierce price-war. Big TV already serves 50,000 customers who are part of its pilot launch and are its employees and customers of associate companies. According to the 2008 Ficci-PwC report on Indian entertainment and media industry, DTH households are expected to grow from 4 million in 2007 to 25 million by 2012.

When contacted, a Big TV spokesperson said, "Reliance Communications is in advanced stages of launching Big TV DTH services. Big TV DTH service aims to be the most preferred option for home entertainment solutions across customer segments. Like in case of all offerings from Reliance ADA Group, customers using Big TV DTH services would be able to avail of better service quality, enhanced features and wider offerings at prevailing price points".

Full story - Dishnews Satellite Television Discussion Forum - Reliance may launch Big TV this month

 

[pixu]

Yes it is confirmed that 24th June is the commercial launching date for Big TV. The commercial ad will launch on 20th June. The source is Hindustan Times (Kolkata edition date 10.6.2008).

 

[ajuravi007]

but you wont be taking it for 1 year as your TS will only expire that time.

this is what you said today "What ever may be the case i will stick with TS for another 15 months ................"

ofcourse you said that in TS section and saying this in Bigtv section that you are waiting for bigtv..
In my statement i never said that i am going to buy big tv immedietly and you are correct that i will and have to be with TS for atleast 14 - 15 months as i am with annual subscription plan.


In my previous statements too i have mentioned that the more the players come in DTH the more the benefits the consumers get and what i mean in my statement.

Browse onto the TS section i have explanation on that too..........

Anyway its my personal things i might go big tv immedietly or after 3 months or after 6 months or after 12 months or i may not be going please dont bother about me.

My statement is very clear that i am also waiting for big tv launch.......

 

[sushil_sh]

With the direct-to home race hotting up, Anil Ambani’s Big TV has decided to launch in haste. The company is planning a June 24 launch, said industry sources, with teaser campaigns hitting televisions four days before the launch. Abhisekh Bachchan may be used as a brand ambassador sources added. Big TV’s entry, this month may intensify the action in the DTH space that is seeing a fierce price-war. Big TV already serves 50,000 customers who are part of its pilot launch and are its employees and customers of associate companies. According to the 2008 Ficci-PwC report on Indian entertainment and media industry, DTH households are expected to grow from 4 million in 2007 to 25 million by 2012.
When contacted, a Big TV spokesperson said, "Reliance Communications is in advanced stages of launching Big TV DTH services. Big TV DTH service aims to be the most preferred option for home entertainment solutions across customer segments. Like in case of all offerings from Reliance ADA Group, customers using Big TV DTH services would be able to avail of better service quality, enhanced features and wider offerings at prevailing price points".
The company may launch its services across 6000 towns this month itself. Actor Abhishek Bachchan will be the brand ambassador for Big TV, sources said. Tie-ups with television companies to make LCD television sets available with a Big TV connection at subsidised costs are in final stages. The pricing details are not known. The annual packages offered to employees came at a monthly subscription fee of Rs 325 with Rs 100 worth of pay per view content free. The installation charges were Rs 1000.
Existing DTH services providers such as Tata Sky and Dish TV, which share about 5 million subscribers between themselves have of late, been busy wooing consumers with offers at reduced prices and attractive packages.
Industry sources point out that both of them are bleeding with losses of over Rs 1000 crore but experts feel that the market has a great potential and that initially there is a subscriber acquisition cost, that has to be incurred.
Salil Pitale, head of media practice at ENAM Investment Bank said, “The DTH market presents a fantastic opportunity and the entry of yet another player will work well for the market. A bulk of the existing cable TV market is in analogue mode and waiting to be converted either through digital television or through DTH. Between Dish TV and Tata Sky, 4.5 – 5 million subscribers are shared. With a total of over 70 million cable and satellite homes, the opportunity is huge.”







source

 

[designwebgraphic]

Its 10 June today.... if they plan on 24th then the ads must must and must start soon now!!!Any one can find this out, please?

 

[sankalpit]

Why do these people waste money on bollywood "actors", people care about your prices and services. And ethics. Not some useless bambaiya film star.I am awaiting this serive eagerly. I am done with Tata Sky.

 

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[sankalpit]

hi frnds i m not fooling any body but this is confirm that bigtv is launching in june i m from ambala(haryana) in our city bigtv open its service centere. i visited there bcoz i m interested in dsp (direct sales provider) i talk to there sales officer for an haur. he told me if i m interested then hi can appoint me but terms are not clear he assured me that big tv launching this month but he can't tell me the date as per company rules. i told him that i m interested and u can mail my details to your seniours if i like ur terms then i will go for that i was also Tata Sky deler but i left the company bcoz low sale i m using dishtv in my home from the last 5 years(aprox.)
i m saying what he told me (big tv sales officer) let's hope it will happen he also tells me with a smile that big tv have some plans and surely it will kill tata dish and cabel

No personal offence, but with the kind of absurd and unreadable english you have used, it is hard to believe that you are actually a businessman, much less one who is applying for direct sales.

You sound like a 13 year old who thinks intentionally bastardizing a language makes them 'cool'.

In anycase, BigTV is coming, and now we all know it.

 

[designwebgraphic]

Companies rely on film stars in India because (they think) (and somehow its true) most of the indians are fool. They dont have a sense to identify a quality and much rely on doing "what others do" or "what others say to do". (Same with movies - India is a country where movies like "Mohabbatien" becomes super hit and movies like "Swades" becomes super flop - both have a same lead actor - SRK and he was looking much sincere and a gentleman in Swades than any of his movies till today but people do not have a taste of "quality") - thats why companies need bollywood (or famous) actors/actresses.Any way, we are not here to discuss that part of game.By the way, what Abhishek will say as 1 liner???"I am a Small B but TV ho to BIG ho"or"BIG ho to ASH ho"or"BIG laao - ASH ke sath ash karo"What it can be?

 

[Kalyan_1980]

@AjuRavi007, i had one doubt, that isif u want to go to Big TV DTH immediately, but i dont want to go to Big TV. In that case, if we change the Sim card, its possible for me to view this channale for 1 yr. I will pay the money to u.

 

[Crazysah]

Well it has been confirmed by the Hindustan Times too! Can't wait for 24th!