Tata Sky DTH: Suggestions and complaints here

[~Hami~]

Value for money
Stating this at a press conference here on Tuesday, Vikram Kaushik, Managing Director and Chief Executive Officer, said that Tata Sky would always strive to acquire ‘quality customers’. In this context, he explained that Tata Sky would not be so much focussed on the ‘bottom of the pyramid’ clients, who tended to come on to the DTH network and remain active customers only for a transitory phase until the currency of a particular event like the Indian Premier League (Indian Premier League). There was a huge initial cost for acquiring such clients. Besides this, there was operating costs for such clients, he said.

What is he trying to say. Is it those People who remain inactive when subscription ends and whenever any particular event takes place they recharge and view only for that particular period.. is it like that ?

OR,

Is it those people who just subscribe to the base pack. ?

can some one explain.

 

[agantuk]

May be you should give different example for how Tata Sky DTH screws its customers. There are many I believe you know.

I have put forth a lot of the reasons in the other thread on problems with Tata Sky. I also notice a fresh thread has been started with one of the issues:

https://broadband.forum/tata-sky-dth/48628-price-increased-annual-packs/#post320991

I accept your point that Buyers are at fault if they buy Tatasky anymore. But what about people who bought it earlier? What a worse statement by that vikram. Aren't bottom end of the pyramid not paying money? They too have rights and it is very bad on part of Tata Sky DTH to talk like this. Pure nonsense.

I had shot a mail to Tata Sky, and today morning I received a call. The lady wasted 20 mins of my time but couldn't help [as expected]. While she agreed that as per the CEO, subscribers are grouped as mid or high or low end, she contradicted this by saying that they don't have any demarcation of who falls under which segment. After a point of time when I kept asking her to explain, she got irritated and decided to end the call. She had the courtesy to say that a manager will call me back [time not provided] and slam down the phone. So much for customer care.

 

[SVK]

What is he trying to say. Is it those People who remain inactive when subscription ends and whenever any particular event takes place they recharge and view only for that particular period.. is it like that ?

OR,

Is it those people who just subscribe to the base pack. ?

can some one explain.
I think it means people's subscription type like
- People who are not happy with cable, so come to DTH, but want service cost in lower range (~200). These people just subscribe base packs, few add-ons and never subscribe to Movie-On-Demand (MOD). These are bottom of pyramid. Besides these people are not dedicated customers and may shift the service if another cheaper option is available.
- People who have taken major packs and add-ons, but rarely subscribe MOD. These would come under mid-range. These people are interested in various channels and may tend to stick with the service unless some major reason to change (I guess, myself and many here could come in this range)
- High end could be people with Annual packs & having multi-room connections. These people would not leave service easliy as they have long-term contract (annual). They may also be renting to MODs atleast 1 or 2 times a month.

Tata Sky clearly targetting to settle with Mid & Higher range subscribers, as they are the ones who bring major revenue to them. But yes, still they should take care of lowest paying subscribes too, if not on business sense, but on moral sense, as success of their service depends on ALL customer's satisfaction.

 

[dhoni]

I had shot a mail to Tata Sky, and today morning I received a call. The lady wasted 20 mins of my time but couldn't help [as expected]. While she agreed that as per the CEO, subscribers are grouped as mid or high or low end, she contradicted this by saying that they don't have any demarcation of who falls under which segment. After a point of time when I kept asking her to explain, she got irritated and decided to end the call. She had the courtesy to say that a manager will call me back [time not provided] and slam down the phone. So much for customer care.

You asked a good question to her :thumbsup:

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What is he trying to say. Is it those People who remain inactive when subscription ends and whenever any particular event takes place they recharge and view only for that particular period.. is it like that ?

OR,

Is it those people who just subscribe to the base pack. ?

can some one explain.

Lower end he means is people who pay for base pack and takes some addon. Also people who don't pay regularly.

Higher end people is who pays for Highest pack & dumb people who pay for a whole year (Annual Super saver pack) imagining that the channels they paid for will last till that year.

 

[~Hami~]

Then I come under Lower End of Pyramid category. May be I should start sending TS as many mails as possible and torcher them.

 

[agantuk]

^ Lower end of pyramid won't be the focus for Tata Sky

 

[ayan]

Then I come under Lower End of Pyramid category. May be I should start sending Tata Sky DTH as many mails as possible and torcher them.

understand one thing mate that we were been torchered by Tata Sky DTH for the past few years and so ur plan is a dead flop

 

[mirzarocx]

^ No I didn't. I was calling back a second time in 10 minutes on that day, since what the first rep told me didn't work out. And this lady, first of all kept cutting me mid way, and then once I spoke, she refused to believe what I said, nor would she transfer me back to the previous rep. After a while, she got all agitated and fired up. I shot a mail to the nodal officer, am still awaiting a response.

I would strongly suggest that before talking to any CS rep, make sure that you know and note down the name and the date. This is always helpful for your records.

 

[ayan]

TS DTH would be the no.1 company which has more negatives than positive

 

[dhoni]

^ Lower end of pyramid won't be the focus for Tata Sky

understand one thing mate that we were been torchered by Tata Sky DTH for the past few years and so ur plan is a dead flop

:hysterical: :hysterical: