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Tata Sky DTH: Suggestions and complaints here
- Thread starter kunal_janu
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When I emailed Tata Sky if they will ever add WB channel and it seems they will never do that. They said they have reached the capacity in the number channels that they can have. So looks like if you want WB or MGM you have to have DishTV, sad but true!
Strange. Not that they cannot add any more channels, but the fact that they agreed. I have never been able to get anything but a diplomatic answer from them all these days. Let me too try out and see what they say. I expect the regular 'We are working on it Sir' kind of answer.
Strange. Not that they cannot add any more channels, but the fact that they agreed. I have never been able to get anything but a diplomatic answer from them all these days. Let me too try out and see what they say. I expect the regular 'We are working on it Sir' kind of answer.
Yes.. Tata Sky has reached its limits in giving the channels due to TP's...There is no room..they how do they add?? they have to look to this seriously so that they can more channels...But i wonder.. having 3 Millions customers in hand, can not they afford to have new TP's...Even Sun direct has many channels in the growth...and still adding the channels based on customer needsThe Super Branded DTH should not be doing this.. really shame on Tata Sky..
Yes.. Tata Sky has reached its limits in giving the channels due to TP's...
There is no room..they how do they add?? they have to look to this seriously so that they can more channels...But i wonder.. having 3 Millions customers in hand, can not they afford to have new TP's...
Even Sun direct has many channels in the growth...and still adding the channels based on customer needs
The Super Branded DTH should not be doing this.. really shame on Tata Sky..
The problem is that they add stupid FTA channels since these are free
Also Sun direct uses the advanced MPEG-4 tech through which almost twice the number of channels can be fitted on the same number of TP's , Tata Sky and Dish TV are the only DTH companies still stuck on MPEG-2
There is no room..they how do they add?? they have to look to this seriously so that they can more channels...But i wonder.. having 3 Millions customers in hand, can not they afford to have new TP's...
Even Sun direct has many channels in the growth...and still adding the channels based on customer needs
The Super Branded DTH should not be doing this.. really shame on Tata Sky..
The problem is that they add stupid FTA channels since these are free
Also Sun direct uses the advanced MPEG-4 tech through which almost twice the number of channels can be fitted on the same number of TP's , Tata Sky and Dish TV are the only DTH companies still stuck on MPEG-2
tech_enthu
Regulars
Tata Sky to focus on differentiated product offerings
CHENNAI: Direct-To-Home (DTH) operator Tata Sky will focus on segmentation and differentiated product offerings to expand its clients and spread its reach outside Tier-I cities across the country.
Value for money
Stating this at a press conference here on Tuesday, Vikram Kaushik, Managing Director and Chief Executive Officer, said that Tata Sky would always strive to acquire ‘quality customers’. In this context, he explained that Tata Sky would not be so much focussed on the ‘bottom of the pyramid’ clients, who tended to come on to the DTH network and remain active customers only for a transitory phase until the currency of a particular event like the Indian Premier League (IPL). There was a huge initial cost for acquiring such clients. Besides this, there was operating costs for such clients, he said.
Mr. Kaushik said it made no sense for Tata Sky to drive its business by concentrating its efforts around clients with lower ARPU (average revenue per user). In this context, he said DTH should be considered more as an infrastructure industry for pay television rather than a pure entertainment business. He made it clear that the focus of Tata Sky would be on providing value for money for customers who were either at the top or the middle of the pyramid. Mr. Kaushik said the DTH players had to contend with an unequal play field vis-À-vis the cable operators, who could afford price wars due to various factors. While admitting that mandatory digitalisation of the cable television could make the playing field somewhat level, the MD called upon the Government to bring down the incidence of taxation on the DTH industry.
Rising customer base
Further, he wanted the Centre to take a realistic look at the current revenue sharing model.
Mr. Kaushik said there were about 13 million pay channel customers. Tata Sky, which launched its service in August 2006, had a customer base of 3.7 million. In the last one year alone, it had added 1.6 million customers to its network. He expected Tata Sky to add more than 1.6 million customers to its base this year. DTH, he said, was a long-haul business. It would take a minimum of five years to break-even, he pointed out.
The Hindu : Business : Tata Sky to focus on differentiated product offerings
CHENNAI: Direct-To-Home (DTH) operator Tata Sky will focus on segmentation and differentiated product offerings to expand its clients and spread its reach outside Tier-I cities across the country.
Value for money
Stating this at a press conference here on Tuesday, Vikram Kaushik, Managing Director and Chief Executive Officer, said that Tata Sky would always strive to acquire ‘quality customers’. In this context, he explained that Tata Sky would not be so much focussed on the ‘bottom of the pyramid’ clients, who tended to come on to the DTH network and remain active customers only for a transitory phase until the currency of a particular event like the Indian Premier League (IPL). There was a huge initial cost for acquiring such clients. Besides this, there was operating costs for such clients, he said.
Mr. Kaushik said it made no sense for Tata Sky to drive its business by concentrating its efforts around clients with lower ARPU (average revenue per user). In this context, he said DTH should be considered more as an infrastructure industry for pay television rather than a pure entertainment business. He made it clear that the focus of Tata Sky would be on providing value for money for customers who were either at the top or the middle of the pyramid. Mr. Kaushik said the DTH players had to contend with an unequal play field vis-À-vis the cable operators, who could afford price wars due to various factors. While admitting that mandatory digitalisation of the cable television could make the playing field somewhat level, the MD called upon the Government to bring down the incidence of taxation on the DTH industry.
Rising customer base
Further, he wanted the Centre to take a realistic look at the current revenue sharing model.
Mr. Kaushik said there were about 13 million pay channel customers. Tata Sky, which launched its service in August 2006, had a customer base of 3.7 million. In the last one year alone, it had added 1.6 million customers to its network. He expected Tata Sky to add more than 1.6 million customers to its base this year. DTH, he said, was a long-haul business. It would take a minimum of five years to break-even, he pointed out.
The Hindu : Business : Tata Sky to focus on differentiated product offerings
^ Exactly. Recently I have been telling prospective DTH customers asking for my feedback on Tata Sky, that "Tata Sky is best for those who don't watch TV".
To update on my earlier post where I mentioned checking with Tata Sky about WB, I got back the same moronic diplomatic reply "Your request has been forwarded to the concerned department, at this point of time I will not be able to commit any date".
I also do not agree with what someone has mentioned about dropping some channels and putting in others. For a premium service like Tata Sky [premium only in terms of cost and its over-rated brand ambassador], they should focus on spending more to upgrade capacity rather than remove channels which they think aren't popular. I remember I used to watch both Zee Music and Zee Classic, and they removed both saying they weren't popular as per a survey. How ridiculous is that.
To update on my earlier post where I mentioned checking with Tata Sky about WB, I got back the same moronic diplomatic reply "Your request has been forwarded to the concerned department, at this point of time I will not be able to commit any date".
I also do not agree with what someone has mentioned about dropping some channels and putting in others. For a premium service like Tata Sky [premium only in terms of cost and its over-rated brand ambassador], they should focus on spending more to upgrade capacity rather than remove channels which they think aren't popular. I remember I used to watch both Zee Music and Zee Classic, and they removed both saying they weren't popular as per a survey. How ridiculous is that.