Best is - avoid watching the nonsense channels to the extent possible. If it becomes the general voice of TV viewers that "We will watch content with less or no ads", then the channels will have to eventually modify their arrogant attitude. I am now phasing out my viewing of even Star Gold HD. Just pathetic to see ads every 10 minutes. And the SOBs think that the viewer doesnt realise the actual time ads are being aired. When the ad break starts, they first give 6-7 long ads & then a timer of 1 minute & 15-20 seconds starts. Effectively its around 3 minutes of nonsense every 10 minutes. I now watch channels like Discovery HD/Nat Geo HD/Discovery Science, and off late MTunes HD.