Using the "Hunger Marketing" method in India,
Xiaomi has sold 95,000 units of the Xiaomi Mi 3. Xiaomi is switching from selling its high-end Mi 3 in India, to offering the entry-level Xiaomi
Redmi 1S and the phablet sized Xiaomi Redmi Note.
The Xiaomi Redmi 1S will go on sale in India on September 2nd, priced at $99 USD (5999 Rupees). 40,000 units of the handset will be offered, along with accessories. This week in India, Xiaomi will sell accessories for the Xiaomi Mi 3 and the Xiaomi Piston 2 in-ear
headphones.
So why is Xiaomi offering an entry-level model instead of a top-shelf unit? The answer lies in the production of the two models. Simply, it is easier for Xiaomi to mass produce the Redmi series. Those who wanted the Mi 3 might decide to buy the Xiaomi Redmi Note instead. It offers a 5.5 inch glass with 720 x 1280 resolution, a MT6592 MediaTek octo-core CPU, 2GB of RAM, and back and front facing cameras of 13MP and 5MP, respectively. The Redmi Note should sell for $148 USD (8999 Rupees).