To put it in a nutshell, if you think of a tv signal as data, 1080i contains half the data as 1080p. So 1080i actually contains as much 'data' as 720p. The question is that does that make any real world difference in terms of switching from 1080i to 720p? I switched from 1080i to 720p on the HD box settings (as also given by Green80 above), but I couldn't really tell the difference. If anything 1080i looked marginally better. There was one problem with 720p - the banner at the bottom (which gives teh channel and program information) gets cut towards the right (which is why I suspect Tata Sky customer care say that they don't support 720p). Anyway HD is still very nascent here, so I am sure things will improve with time.