Breaking: Neo Sports And Neo Plus Available On Tata Sky!!

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Indiantelevision.com's > Digital Edge > Neo Sports inks deal with Tata Sky


Neo Sports inks deal with Tata Sky Indiantelevision.com Team
(3 September 2007 4:50 pm)
MUMBAI: Sports broadcaster Neo Sports and direct-to-home (DTH) service provider Tata Sky have announced a long term agreement.
According to the deal, the two channels Neo Sports and Neo Sports Plus will be available on the Tata Sky platform with immediate effect.
Neo Sports CEO Shashi Kalathil said, "Neo Sports' carriage on India's premier DTH Platform, Tata Sky, is a major and propitious announcement that we are making as an independently distributed bouquet. There are several customer interactive innovations possible around cricket and we shall be working closely with Tata Sky to bring to our viewers an unmatched viewing experience during the upcoming India Australia series."
Tata Sky MD and CEO Vikram Kaushik said, "We are delighted that Neo Sports with their unparalleled depth of India cricket rights will now be available to our viewers on Tata Sky."
Two months back, Neo Sports decided to independently distribute its TV channels after terminating their distribution arrangement with Star India. On the cable front, Neo Sports is on an aggressive distribution ramp up for the forthcoming October India-Australia ODI series.
Kalathil said that Neo Sports had already signed cable distribution deals in major cities in North, Central and parts of West India. These include Delhi, Gurgaon, Chandigarh, Lucknow, Camper, Jaipur, Bhopal, Indore, Mumbai, Ahmedabad and Baroda.
Kalathil said, "Traditionally broadcasters have been very advertising focused and have played for high stakes in the metros such as Delhi and Mumbai and advertising critical centres such as Gurgaon, where most of the media agencies have offices. Our approach has been different. In Phase-1 we went to the traditionally less penetrated states such as MP, UP and Rajasthan. It is incidental that while doing so we are now 100 per cent lit in Gurgaon and the large cities of Gujarat too. This is Phase-1 of our rollout strategy."
Kalathil went on to further clarify that in phase-two of the rollout by the end of the first week of September, Neo would cover platforms such as DTH and some of the major MSOs.
The third phase of the rollout by mid September would cover much of the South, another traditionally less focussed region for national broadcasters. "This is critical to our multi language cricket broadcast strategy" he added.
The final part of the roll out would be in the large metros and would be complete by middle of September, in time to catch the October India - Australia ODI series.
 
Indiantelevision.com's > Digital Edge > Neo Sports inks deal with Tata Sky


Neo Sports inks deal with Tata Sky Indiantelevision.com Team
(3 September 2007 4:50 pm)
MUMBAI: Sports broadcaster Neo Sports and direct-to-home (DTH) service provider Tata Sky have announced a long term agreement.
According to the deal, the two channels Neo Sports and Neo Sports Plus will be available on the Tata Sky platform with immediate effect.
Neo Sports CEO Shashi Kalathil said, \"Neo Sports' carriage on India's premier DTH Platform, Tata Sky, is a major and propitious announcement that we are making as an independently distributed bouquet. There are several customer interactive innovations possible around cricket and we shall be working closely with Tata Sky to bring to our viewers an unmatched viewing experience during the upcoming India Australia series.\"
Tata Sky MD and CEO Vikram Kaushik said, \"We are delighted that Neo Sports with their unparalleled depth of India cricket rights will now be available to our viewers on Tata Sky.\"
Two months back, Neo Sports decided to independently distribute its TV channels after terminating their distribution arrangement with Star India. On the cable front, Neo Sports is on an aggressive distribution ramp up for the forthcoming October India-Australia ODI series.
Kalathil said that Neo Sports had already signed cable distribution deals in major cities in North, Central and parts of West India. These include Delhi, Gurgaon, Chandigarh, Lucknow, Camper, Jaipur, Bhopal, Indore, Mumbai, Ahmedabad and Baroda.
Kalathil said, \"Traditionally broadcasters have been very advertising focused and have played for high stakes in the metros such as Delhi and Mumbai and advertising critical centres such as Gurgaon, where most of the media agencies have offices. Our approach has been different. In Phase-1 we went to the traditionally less penetrated states such as MP, UP and Rajasthan. It is incidental that while doing so we are now 100 per cent lit in Gurgaon and the large cities of Gujarat too. This is Phase-1 of our rollout strategy.\"
Kalathil went on to further clarify that in phase-two of the rollout by the end of the first week of September, Neo would cover platforms such as DTH and some of the major MSOs.
The third phase of the rollout by mid September would cover much of the South, another traditionally less focussed region for national broadcasters. \"This is critical to our multi language cricket broadcast strategy\" he added.
The final part of the roll out would be in the large metros and would be complete by middle of September, in time to catch the October India - Australia ODI series.
Thanx Ashok, This is a great news for all TS customers. This shows TS cares for the sports lovers.

:yahoo::yahoo::yahoo::thumbsup::thumbsup::thumbsup:
 
Dish tv will not have Sun channels till Sun direct is launched. There is a rumour that sun direct will be launched by 15th Sept, If so Sun channels will be available on both the platforms on same day, If Sun direct is launched in Dec then Sun channels will be on TS first.
In have said earlier in the post that Sun DTH will be launched in 2 weeks time and its been conveyed by one of person who is in Sun TV. It wont be delayed till Dec.:thumbsup:
 
Thanx Ashok, This is a great news for all TS customers. This shows TS cares for the sports lovers.




This is wat v call luck by chance.. V wanted to begin a campaign against TS and they come up with something like this.. :thumbsup:

Aju now i'm sure u will recieve a reply from the ccoo.. Watever the reply please post here!
The revolt can halt for a small time cos if these guys get angry they might put the burden of paying extra for the channels on us..

Lets say we take the next step of action in a week After Neo comes on the platform...

Till then enjoy guys! They hav given us a bonus now! SUN + NEO wow!
It cant Get any better..:)

I'm loving it! :thumbsup:
 
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