Cloudflare Updates

this is probably official announcement coz it was not announced back then. plus more details on what it does.

it's kind of uncool that they are consuming a rule for this feature so if you are out of rules, this would probably not get enabled on your domain.
 
As a result of these improvements, we have enabled ECH by default for all Free plans, while all other plan types can manually enable it through their Cloudflare dashboard or via the API. We are excited to support ECH at scale, enhancing the privacy and security of users' browsing activities. ECH plays a crucial role in safeguarding online interactions from potential eavesdroppers and maintaining the confidentiality of web activities.
 

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