formfollowsfunction
Curious Onlooker
It was always BSNL which used to bring the price-fight to other ISP's doorstep especially when it used to announce some high speed plans for the masses – still can’t get over the bloody campaing “2Mbps super speed… BSNL is all you need” Urghhhh. Granted it didn't have many plans for us geeks out there in the unlimited plans category. Airtel always went to the “prestigious” high points of it’s ISP career by announcing 8 meg and 16 meg broadband plans but they knew these plans were good to boast in a boardroom meeting or at an industry convention but not really great when it comes to winning over masses – not with those caps that they have. If anything, most just laughed on those plans and caps and a very few picked up those plans as they fit their need for "super fast emails" – whatever that means!I, like many of you here, was enraged when the Fair Usage Policy n-bomb was dropped on us. We managed to get some amount of mainstream media attention on the issue and due to our protests ensured that Airtel re-visited those caps. We succeeded but only partly.In the end of all this – who was the winner? No-one really! Airtel lost bucketloads of consumer trust due to a shabbily handled Fair Usage Policy campaign. They got laughed at for the “high speed” broadband with shitty caps. Consumers lost out on the caps and the amount of time they spent fighting with Airtel to understand and protest against the caps.However, looking at the new plans announced by Airtel in the last few days, it appears to me that Airtel wants to be the new BFF of the exact same community it alienated a while ago with its Fair Usage Policy. Heck, when I saw the plans, I felt they were designed for me! Granted they still have Fair Usage Policy but still – it’s party time for most of the month and take-it-easy time for the rest – a bit like the difference between a Friday & Saturday night and a Sunday night. Information is a little patchy right now on the new plans but I see most people moving over to the new plans and raising a toast to it! I feel Airtel is seriously trying to redeem it’s F-UP with these plans – and about time I say!! About time they act like the company they are and understand it’s customers and the usage patterns to devise a plan for us!Anyways, these were the thoughts in my head - what do you all think about this?