i pay my cable op 360Rs (w/o star cricket) whereas my friend in goregaon pays 300Rs (with star cricket). cable op is giving star cricket on condition that i buy STB.(2250Rs. & 300Rs/month). so thats wrong again. but i have to take it or wait, as i dont find
Tata Sky or dish
tv still worth. i am waiting for CAS or better IPTV.
so i am paying 60Rs extra every month but i am still protesting it.
IPTV, if and when it comes, will be the gold standard against which every service has to measure up. But I don't think we are going to see a good IPTV service before 2010. Lots of reasons for the same. A good IPTV service has to feature the following:
[*] A good selection of english, hindi and regional movies under VOD.
[*] Ability to watch serials whenever one wants. No one-week, one-month time-limits.
[/list]Other services like shopping, gaming, etc may be provided. But they are secondary.
Problems:
1. Bandwidth -
Currently we are squabbling with our ISPs over 30GB data transfer and 1 Mbps speeds. Imagine an entire neighbourhood wanting to watch Sholay, DDLJ and five other films on saturday evening with DVD-quality picture and cd-quality sound. A standard dual-layer DVD holds about 8.5 GB of data. Assume a compression ratio of 8:1. So 1 GB data will be pulled by every household in that period. Some might want to watch 2-3 channels simultaneously. News, cricket and a movie running side-by side. The data transferred keeps on climbing. And it has to transferred in a manner that prevents jerks in the video and audio.
2. Content selection and licensing -
If VOD on IPTV will follow the
Tata-Sky and Dish Tv route, it will be a joke. The DTH operators have a nonsensical approach to movie selection and the selection is highly limited. Who would watch Ek Chaalis Ki Last Local by paying INR 75 when the DVD is available for INR 49. And if they do get lots of content from Hollywood, Bollywood and all the other woods, what licensing and costing methodology will they apply? I am not going to pay INR 50 for every movie that I want to watch.
3. Existing channels -
IPTV works on the principle of content-pull (my word) rather than content-push, just like the web. When I connect to the internet, there is no restriction on what site I want to visit. The ISP does not offer me a selection of 100 sites and make me choose one of them. I use a search engine to find what I want and go there.
So, what will happen to current programming? I don't think news channels will have a problem as most of them are live most of the time. Movie channels and general entertainment channels will have to change their
business model to adapt to IPTV.
If those who plan to start IPTV services think that it is just another way of watching TV and start streaming the same channels that the cable operator and DTH providers show, without providing the consumer complete control of his viewing, there won't be any sense moving to such a service.
That is why I say that it is going to take time to bring in such a service. Models, mindsets and something more has to change before you can experience IPTV as it is meant to be.