^ It is the ISPs, not Reliance. Reliance got a John Doe order to curb piracy of Singham. Now the beauty of the John Doe order is that it is issued against 'an unknown entity' in anticipation since it is not know who could cause the damage. This gives Reliance the ability to even sue the ISPs if they enable (intentionally or otherwise) transfer / access of pirated copies of Singham. The ISPs therefore peed in their pants and blocked access to the file sharing websites.
Mostly right. My take on this:-
How John Doe order was passed to begin with, does it not violate the rights of customers?
Does it not set a precedent for other filmmakers to follow suit?
Quoting Big Pictures VP (
Music and Anti Piracy) Sanjay Tandon : the order doesn’t necessitate blocking an entire website, but only that ISPs should not make the film Singham accessible: the order only pertains to the access of the film.
Now here's the kicker since it is against an unknown entity ISPs could have strongly contested the order citing lack of sufficient info against the would be specific source of pirated content.
However, the ISPs didn't contest the order. Why?
It is a known fact that ISPs treat bandwidth as a precious commodity & try to get maximum no.of users within their total available bandwidth,that is why u have data usage plans,Fair Usage Policy. By allowing a ban to be imposed on filesharing sites they appear to be effectively saving bandwidth.
Moreover, it will also reduce the bandwidth usage of some customers who actually use filesharing sites, effectively reducing the hammering on their servers especially during peak usage hours.
I guess it is a win-win situation for both the parties involved.So I don't think ISPs peed in their pants.
On the contrary, ISPs could have got a b*ner on hearing Singham John Doe order.