TV advertisers blast Trai, say new regulation will make their operations unviable - Business Today
Advertising and marketing experts have also criticised the Trai move. Most of them termed it as a regressive step that could lead to a rise in airtime rates ultimately affecting consumers. "I think controlling the number of minutes is an issue which the market should decide and not the regulator. If a channel has too many ads, chances are that clients will shun the channel and so will viewers.
what viewers ? many times its forced upon viewers depending on the demand of the programme. For eg : NEO sports pushing ads , right , left , top , bottom , center and even taking away the original content (game)... Or take for example the pop-up ads covering 60% of the screen in movie channels , entertainment channels . Sometimes the climax scene are cut to show one last ad slot before the movie ends , breaking the flow of the movie.
People are left with no option but to accept and take whatever is thrown at them. In many cases the movies are shown only to one particular channel and they use this to monetize every possible second of that programme.
I kindly request all to leave thier feedback or email TRAI to enforce this regualation (links in the first post)
Anyone from tamilnadu or anyone who watched RAJ
TV or RAJ group TV will know that this piece of _____ has survived long even with thier crappy duration of ad slot and I dont remember anyone even seeing that TV , but it is still running. So market / clients will determine on how much ads should be shown based on thier reaction is pure non-sense.
