According to TRAI's June 2017 report, they have close to 1.3 Million subscribers in NCR and the numbers are growing. I don't think they will bother upgrading the plans unless some of the happy campers move to competition.
i imagine most people in my sector have moved on to excitel already. airtel vdsl is stuck on 16mbps and the cheapest plan costs more than excitel's 50mbps unlimited plan.
Airtel & ACT aren't considering excitel, cherrinet, You broadband, hathway etc as their competitors as of now. like how JIO, Airtel & others won't consider BSNL & MTNL as their competition
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