Airtel launches new logo, signature tune, branding and website

[Sushubh]

another interesting tit bit.

Airtel is now airtel
Bharti Airtel is now Bharti airtel
Bharti Airtel Limited is now Bharti airtel Limited

AT&T is now at&t

airtel is trying very hard to become the at&t of india. that means crappy customer support and call drops on mobile networks.



---------- Post added at 04:09 PM ---------- Previous post was at 02:35 PM ----------

Bharti Airtel crosses 2000 crore users, launches new logo - CNBC-TV18 -



awesome ain't it? 2000 crore customers.

 

[mgcarley]

what is this obsession with red for these telcos?

It's a worldwide thing: if it's not red, it's blue. That's one reason I specified that our logo had to be at least somewhat colourful!

When we were designing our site, I took about 70 screenshot samples from ISP sites in about 30 or 40 countries (including India, most countries in Europe, as well as Japan, Australia, NZ, USA, Canada, UK, South Africa, Brazil, Argentina and Jamaica) to ask some users and show some designers what elements we should use to make the site easy to navigate and use.

Generally speaking, users liked least ISP websites from France, Netherlands, USA, Canada, NZ and India. In the middle came websites from Iceland, Germany, Italy, Spain, Portugal, Czech Republic, Turkey, Brazil, Argentina and UK (to a point, anyway: they thought that the promise of free offers on the front page would draw them in, otherwise the sites as a whole were boring) and at the top came Australia, Sweden, Finland and Jamaica.

Personally, I liked the website and branding of LIME | LIME. For living. Everyday. the most (this is a Caribbean telco headed in Jamaica) and it seems most people agreed with me.

 

[Sushubh]

tried logging into their my account section. same old shite. won't work on chrome. have not tried on IE yet.

 

[mgcarley]

tried logging into their my account section. same old shite. won't work on chrome. have not tried on IE yet.

What do you expect? The underlying beast (website/CMS and company) is still the same: only the wolf is wearing a flash new woolen suit.

 

[Sushubh]

oh i am just looking for lame excuses to mock them.

 

[mgcarley]

oh i am just looking for lame excuses to mock them.

I'd start with "what did they spend the other $58.6 million on?"

My calculations suggest that 300 crore is about US$63.83 million: a new logo and website *design* surely shouldn't cost more than US$230,000 all up... then maybe business cards for an estimated 50,000 employees (I actually have no idea how many employees they have in total worldwide, so it really is a guess) let's say that's another $5,000,000 or so... it's gotta leave you wondering where/how they spent the rest.

Yes, I'm aware of TV advertising and billboards and everything else, but spending nearly $64 million to re-brand instead of... say... making services better or employee education or something seems a bit... excessive... even for a company of that size... and perhaps pointless, as it will surely be pointed out. Now matter how the new logo and website looks, it's still Airtel.

 

[Sushubh]

yeap. all these changes in three countries. what a sheer waste of money. reminds me of how AT&T has gone through several branding changes in the last couple of years in the US market.

 

[merc782]

the intresting part is , the landing page which is hosted on server IP 124.247.226.41 , belongs to tulip datacenter. airtel ran out of server space or bandwidth ?

 

[Sushubh]

IBM is the company managing the website for Airtel. graphics and flash work was done by a company in gurgaon. website was done by a company based in noida.

---------- Post added at 05:29 PM ---------- Previous post was at 05:29 PM ----------

everything is pretty much outsourced.

 

[kunalgautam]

The new logo looks a bit like the Videocon logo upside down
HaHa yes it is looking like same =)) I wish they would wasted that much amount of money in improving their service

---------- Post added at 06:45 PM ---------- Previous post was at 06:41 PM ----------

I'd start with "what did they spend the other $58.6 million on?"

My calculations suggest that 300 crore is about US$63.83 million: a new logo and website *design* surely shouldn't cost more than US$230,000 all up...

I suspect that after showing that much expense they will show less Revenue and have some Cut in employees Bonuses and yes nevertheless to mention the money spent might be gone into some top executive's pocket