ajuravi007
Regulars
It is natural. Expanding market is the main reason and the conditions are now favourable. Fiat cars sold a million in 30 years, but Maruti and Hyundai reached the million mark in a relatively short time. Dish tv took almost three years to reach a million but the next million was added much faster. Dish and Tata Sky were able to achieve 1 million a year with high entry cost. I wonder what would have happened to sun if the entry cost had been rs. 4000 plus like dish and ts a couple of years ago.
For mobiles the tariff was almost rs. 30 per minute for outgoing and 15 per minute for incoming during launch. But now all mobile companies are increasing their subscriber base exponentially.
Dish had to be a low key player when it entered as the market was 'illiterate'. Sun is in a better position because all factors are favourable: mature cost conscious market, more channels, better sports transmission, low cost tv sets. Sun also shares the same satellite as dd direct and hence load on its transponders is less. Not so with tatasky. It has to use its precious resource to air dd channels.
You are absoultey right Mr.Tech_Enthu, when dish tv was started the cost was very high i think the cost of dish tv was above 5000 at that point of time and during that phase people were not aware much about DTH. Since the entry of TS, both dish tv and TS educated the people of india about DTH and because of that entrant are also finding it easy to acquire the customer.
I feel in educating the customer 1st award should go to Dish TV and DD DTH and 2nd TS...............People of india including me came to know about DTH because of DD DTH, Dish TV(mainly) and TS.......:thumbsup:
For mobiles the tariff was almost rs. 30 per minute for outgoing and 15 per minute for incoming during launch. But now all mobile companies are increasing their subscriber base exponentially.
Dish had to be a low key player when it entered as the market was 'illiterate'. Sun is in a better position because all factors are favourable: mature cost conscious market, more channels, better sports transmission, low cost tv sets. Sun also shares the same satellite as dd direct and hence load on its transponders is less. Not so with tatasky. It has to use its precious resource to air dd channels.
You are absoultey right Mr.Tech_Enthu, when dish tv was started the cost was very high i think the cost of dish tv was above 5000 at that point of time and during that phase people were not aware much about DTH. Since the entry of TS, both dish tv and TS educated the people of india about DTH and because of that entrant are also finding it easy to acquire the customer.
I feel in educating the customer 1st award should go to Dish TV and DD DTH and 2nd TS...............People of india including me came to know about DTH because of DD DTH, Dish TV(mainly) and TS.......:thumbsup:
