Indian Cricket Season 2012
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Indiantelevision.com > Media, Advertising & Marketing Watch > ESPN Star Sports eyes Rs 1.6 bn ad rev from Indo-Pak series
Sports broadcaster ESPN Star Sports is playing hard ball with advertisers for the blockbuster India-Pakistan series comprising 3 ODIs and two T20s.
The sportscaster has set high ad rates for the high-profile series hoping to suck in as much ad revenue as it can. The series kicks off on 25 December.
According to industry sources, the broadcaster is asking for Rs 800,000 per 10 second spot for the ODIs while the T20s have been priced at mind-boggling Rs 900,000-1 million.
In comparison, the going rate for an India-England series is about Rs 275,000-300,000 per spot for ODIs and Rs 450,000 for the T20s, according to media buyers.
Sports broadcaster ESPN Star Sports is playing hard ball with advertisers for the blockbuster India-Pakistan series comprising 3 ODIs and two T20s.
The sportscaster has set high ad rates for the high-profile series hoping to suck in as much ad revenue as it can. The series kicks off on 25 December.
According to industry sources, the broadcaster is asking for Rs 800,000 per 10 second spot for the ODIs while the T20s have been priced at mind-boggling Rs 900,000-1 million.
In comparison, the going rate for an India-England series is about Rs 275,000-300,000 per spot for ODIs and Rs 450,000 for the T20s, according to media buyers.
I just can't understand the fact that not a single batsman deployed the sweep shot since its the most effective weapon to negotiate spin. Poor performance by the bowlers as well. Harbhajan, I reckon was a waste. Should have probably gone with Ishant. Not Dinda. Sachin should be dropped for the next two tests yes, but it ain't gonna happen. Oh the 4-0 isn't possible after all. Should only focus on winning the series now. On the other note, has a test captain has ever been dropped for poor performance? Dhoni might face that situation. Horrendous performance to say the least.
This could very well be the beginning of the demise of Indian test cricket. If the team doesn't win even at home, people are going to lose interest and BCCI will switch to more and more ODIs and T20s. When India was the #1 test team for 2 years between 2009-11, BCCI cancelled ODIs for tests. The reverse will happen now.Last season, it was proven that Indian batsmen can't bat in swinging conditions on green tops in England and Australia. This Mumbai test seems to prove that the current set of Indian batsmen can't bat on made-to-order spinning wickets either.The result of this match could very well be attributed to the fact KP decided to play a great innings that transcended the conditions. But questions must be asked about 1. how English spinners managed to out-bowl Indian spinners, especially the 2 off-spinners Ashwin and Harbhajan, 2. why the current set of Indian batsmen have trouble playing spin in conditions on which they grew up.Gambhir cannot be reprieved just because of the innings he's playing now. One swallow does not make a summer. He's a very good player of spin in any case.Pujara has been outstanding. The value of playing tremendous amount of domestic cricket is evident. Kohli has been disappointing. Based on how he batted in Australia and how he's batted in ODIs in the recent years, one thought he would be climbing up to the next level of greatness by now.The less said about Yuvraj, the better. He's a great talent but has disappointed like Rohit Sharma. Yuvraj is a proven failure in test cricket. He cannot play swing bowling and he cannot play spin to save his life. We have to be content that Yuvraj is good only for ODI and T20s. Raina has issues with the bouncing ball and swing bowling like any one else but he's a good player of spin. He's a better candidate for home tests than Yuvraj will ever be.We now understand the value of Dravid and Laxman and the importance of a big score/start by Sehwag. Forcing Laxman to retire before the end of the 2012-13 season is a mistake.Finally, it's sad but we might be seeing the end of Tendulkar sooner than we expected. He was outstanding till the 2011 world cup. He played well in England and in the first 2 tests in Australia without getting a century. But, in the last 6 tests this year, he's scored 153 runs in 10 innings with an highest score of 27. This kind of slump might be acceptable for an young player but not for a 40 year old legend.
